Must A Wannabe Content Creator Friend Stop Using Me for Material?

The Prosecution: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

A close companion of 10 years, she, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but Marielle is trying to be. She creates video blogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a surprise: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. The dynamic feels like our friendship has turned into me serving as her free crew. She could easily employ someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the energy I invest assisting her make content.

I’m grateful that she has helped me with my career in design, but I resist our connection to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but at times it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being recorded, altered, or shared for an viewers. I’m not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that aesthetic of casual, DIY content creation.

Creating content is my interpretation of living actively: noticing the nuances, posting them with an audience that values the craft behind it. I never intend to make my friend uncomfortable. Taking her to professional gatherings was my way of offering access, giving her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we make together can achieve: a foot in the door. I understand not everyone likes being filmed, but often unplanned moments is what makes content genuine. Appearing on video occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but companions help each other in small ways. My assumption was recording a clip here or there would be enjoyable for her. Innovation thrives in collaboration, and having my friend around makes projects lively and enjoyable. I never force her to take part in anything, and I would never intentionally embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I value Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to compromise: like asking before recording, and steering clear of shots that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a companion film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is willing material. She needs to respect her friend's personal space.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everyone. It was kind she has assisted Beth’s career, but she must to listen to what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic experiences, where genuine feelings are stored, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when they're together – she’s working. Each appears unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Eric Wheeler MD
Eric Wheeler MD

A tech enthusiast and digital strategist passionate about exploring emerging technologies and sharing actionable insights for modern professionals.